Selected Client Comments
More than a dozen client comments about Gaby's work are below.
“Gaby is a leader in strategic communications. She understands the big picture and is always thinking about what is best for the business. I hired Gaby when I was at Washington Mutual and she worked for DDB Worldwide Communications. I could always trust her to work well with our executives. She earned their respect because she always brought a business mindset to any challenge or opportunity we faced. I trust her business savvy and her instincts and truly enjoy working with her on a personal level. She has the utmost integrity and will always do the right thing. I would be honored to have the opportunity to work with Gaby again.”
—Angela Romei, former Public Relations Vice President at Washington Mutual, Inc. (January 2011)
“When I joined QA InfoTech, Inc. as CEO, we had already engaged By the Sea Communications to handle our public relations work. It quickly became apparent to me that Gaby had so much more to offer us. She helped us analyze our competitive market position, reviewed our overall business strategies, delivered a communications assessment, trained our executive team and introduced us to a wide variety of industry contacts. Even though she is absolutely attentive to the details that can make or break a company, Gaby never forgets our overall goals and objectives. What a rare pleasure to work with a marketing and communications firm that knows how to marry business acumen with marketing expertise.”
—Debra Hansen, CEO, QA InfoTech, Inc. (March 2011)
“Having worked with many marketing executives over 25+ years of building/launching products and companies, I have learned to appreciate those with the unique talent for forging disciplined brand development strategies and managing efficient media programs around new business models. Gaby is that rare breed, and that she is fun and reliable is icing on the cake!”
― Pat Murphy, COO, The University Funds (October 2009)
“Gaby provided her brand and communications expertise to help us launch our new law firm, Kennedy Berg LLP, in New York City, specializing in complex, high-end commercial cases. Gaby is not only smart with business savvy, but highly responsive and focused. In a matter of days, she gained an understanding of our business objectives, identified web, graphics and logo designers, and masterfully coordinated their work, along with her own, to produce a first-rate, crisp and compelling web site, with a corresponding logo and stationery, all of which led to our “opening for business” under a tight timeline seamlessly, and with a bang. We received many compliments on our site from clients who were impressed not merely with its look and feel, but also with its focused message in positioning our firm against our competition. Gaby did all of this on budget and on time, all the while maintaining a professional and friendly attitude. We highly recommend her.”
— James Kennedy, Partner, Kennedy Berg, LLC (August 2011)
“Gaby not only has deep communications expertise, she also has a strong understanding of how a business operates and how to deal with the challenges that may arise. This winning combination, on top of her fun personality, has made her a valuable and welcome addition to our Keiretsu Forum Northwest team.”
― M. Todd Dean, former President, Keiretsu Forum Northwest (February 2009)
“I had the pleasure of working with Gaby while she was on the Advisory Board of the Women’s Bioethics Project, a national bioethics think tank that I founded. Over the course of a few years, she provided strategic communications counsel and implementation on a variety of outreach efforts. Her keen sense for developing clear, concise and compelling messaging was one of the many things I appreciated about her work with our organization. It really helped forward one of our primary goals, to make bioethics more engaging and accessible for women.”
— Kathryn Hinsch, Founder, Women’s Bioethics Project (June 2010)
"I am extremely pleased that we chose to work with Gaby to develop critical brand messaging and web copy. Her energetic and on-time submittals and communications with key team members allowed us to effectively and properly introduce our InnerSea Discoveries small ship Alaska adventures as the new sister brand to our existing American Safari Cruises yacht cruises. I highly recommend Gaby, citing primarily her quick understanding of unfamiliar product, priorities and needs, and an ability to work seamlessly with different departments and managers."
— Tim Jacox, Executive VP of Sales and Marketing, InnerSea Discoveries/American Safari Cruises (January 2010)
"While I was the CEO at QL2, Gaby and I had a strong relationship based on mutual respect. I totally trusted her communications counsel and appreciated her passion for helping us build our business."
― Glenn Hasen, former CEO of QL2 (February 2009)
“Gaby led her team of DDB Worldwide Communications professionals to strong results for RealNetworks. Her strategic insights, fresh ideas, and committed execution helped the company significantly as it launched important new services and continued in a critical competitive battle with RealPlayer. She also provided leadership for the RealNetworks internal PR team while there were some transitions in the company.”
― Rob Grady, former Sr. Director, Product Marketing at RealNetworks (March 2007)
"Gaby has been providing pro-bono communications services for New Course for more than a year and we see direct benefits from her expertise and experience. She keeps us focused and energized, and has a passion for our mission of empowering women in developing countries in environmentally sustainable ways. Her ability to move from strategic planning to details means we can trust that our communication efforts are well-managed and well-implemented from beginning to end. Gaby is a true asset and we are glad we have the opportunity to learn from her broad knowledge base."
—Jamie Bechtel, Founder and CEO, New Course (March 2011)
“There was a passion and energy for building our business that was evident in all of Gaby’s work for us. She was a great member of our team.”
― Curt Blake, former CEO of GotVoice (March 2007)
“Gaby is an intelligent and savvy PR professional who always has the best interest of the client in mind. Having Gaby on your team means you have a partner who is committed to understanding your business as if it were her own, so you can focus on other initiatives with the peace of mind that your PR is in good hands.”
― Keilee Kramer, former Marketing Director, QL2 Software (August 2008)
“Gaby helped SourceLabs with PR and marketing communications for more than 16 months. During that time, she provided valuable strategic counsel, helped us overhaul our website, developed important relationships with media and analysts on our behalf, and generated strong coverage results for our company.”
― Byron Sebastian, former CEO of SourceLabs, recently bought by EMC (November 2006)
“Gaby demonstrates tremendous commitment to her projects – always seeking ways to improve or enhance the program or its results. Her approach is straightforward and open, which makes working with her very effective.”
― Rose Abello, former VP of Public Relations, Holland America Line (February 2007)
“I greatly appreciated Gaby's focus, drive, professionalism and openness.”
― Dean Anson, CEO, KistlerSensor (March 2010)