By the Sea Communications is led by founder and CEO Gaby Adam. If the need arises, we call upon a vast network of trusted professionals in the areas of graphic design, web development and SEO. We also periodically bring a communications intern onboard, and have additional marketing experts to call upon when the workload expands.
Founder and CEO
Gaby has more than 25 years of marketing, business development, communications and public relations experience, working with major corporations, such as Microsoft and Holland America Line, as well as mid-size companies and countless start-ups. She is always ready to take on new clients doing great things in the technology, environmental sustainability and travel sectors.
Gaby has been leading her own marketing and communications firm since 2004 ― with the exception of an 18-month stint as a senior vice president at OnPR starting in 2007. While running her own firm she has worked with Holland America Line, Seabourn, Marine Conservation Institute, the National Cable & Telecommunications Association, Keiretsu Forum Northwest and many interesting technology start-ups, including two in the robotics space right now.
From 1997 to 2004, she was a senior vice president at the 175-person Seattle office of DDB Worldwide Communications, part of the Omnicom Group, one of the largest and most renowned marketing agency networks in the world with more than $15 billion in revenues. In her seven years at the integrated marketing firm, she was director of the agency’s technology practice and provided strategic marketing and communications counsel to companies such as RealNetworks, aQuantive (sold to Microsoft for $6 billion) and Seagate Software, among many others.
Prior to joining DDB, Gaby was an account supervisor at Waggener Edstrom, one of the nation’s largest and most-respected technology PR firms, and worked on the Microsoft business full-time for seven years. In that role, she managed PR for a wide variety of Microsoft products and initiatives in the Desktop Applications Division, the Consumer Division and the Internet Platform and Tools Division.
Gaby, who has a BA in Communications from the University of Washington, has led agency teams of more than a dozen people and managed marketing communications budgets of more than two million dollars. She has been studying environmental sustainability for several years and recently volunteered at the Seattle Aquarium for eight months.
When she’s not working, Gaby likes to travel to the far ends of the earth to explore different cultures, coral reefs, tropical beaches, jungles and ancient temples. She also likes to ski down increasingly scary mountain slopes, sail on the Puget Sound and look for big fish while scuba diving in the tropics.
Dan Byrd is web developer extraordinaire and ensures a strong long-term website infrastructure. He has more than 20 years experience and we have partnered on several client projects over the last eight years.
Rochelle Puccia provides her stellar design expertise on everything from branding and logos to websites, brochures and tradeshow displays. She lives in the Los Angeles area and has more than a decade of design experience, specializing in tech start ups. We have partnered with her on projects for a handful of clients this past year alone.