Admit it, we all want to demonstrate how smart we are and will often keep talking as long as people listen. Likewise, many (most) blog posts drone on way too long. Some merit great length. Most do not. Someone already came up with the term “blogette” and it means a small blog. Try to keep your blog posts brief, simple and clear – at least the majority of them. And make your point early. Most importantly, make sure each post meets its objective/s. Your readers will feel enlightened by the new information and/or viewpoints you have imparted and they can quickly get on with their day.