Our oceans are precious. And today, on World Oceans Day, we celebrate them. We all need to pause today and thank the oceans for the food that we eat; oxygen we breathe; medicines they provide (both discovered and undiscovered); the marvelous marine life that delights us; recreation in the form of surfing, diving and sailing; and their stunning, breathtaking beauty. [ Read More ]
Space and Sea, What is to Be?
Many companies are evolving to explore space. What an exciting world we live in with endless possibilities! The lure of space is sexy and fun, glamorized by fabulous movies such as “The Martian.” Who can resist following all the news about rockets, satellite launchers and possible tourist trips into space? It is a frontier that entrepreneurial spirits are going after with gusto. And who can blame them? They are all pushing our [ Read More ]
5 Irresistible Daily Newsletters
Some media outlets are doing an excellent job. Today I want to give a shout-out to some of my favorite free daily newsletters. These are the ones I look at regularly and find interesting, intelligent and compelling. Even when I am super busy, I can’t resist taking a quick look at them. [ Read More ]
23 Ways to Maximize the ROI of Media Coverage
It has always been amusing to me how many small to mid-size companies want “really, really great” media coverage, only want to pay relatively little to get it, don’t want to work too hard at it and then have absolutely no idea how to maximize their return-on-investment (ROI) once they do get it. This blog is about the last one. I have been helping companies get great media coverage for many years and below I outline how to maximize the immense value of a positive piece of coverage. [ Read More ]