The Client: A warehouse robotics company based in Europe. Primary Request: “Build awareness among US-based media for our company and robots to support our growth in that market.” Length of Time Covered in this Real Results Case Study: 15 months. [ Read More ]
content marketing
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]
Reinventing Marketing: My Musings
I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future. [ Read More ]
The Beauty of Brevity in Blogs
Admit it, we all want to demonstrate how smart we are and will often keep talking as long as people listen. Likewise, many (most) blog posts drone on way too long. Some merit great length. Most do not. Someone already came up with the term “blogette” and it means a small blog. Try to keep your blog posts brief, simple and clear – at least the majority of them. And make your point early. Most importantly, make sure each post meets its objective/s. Your readers will feel enlightened by the new information and/or viewpoints you have imparted and they can quickly get on with their day. [ Read More ]