You might be wondering, “What exactly does By the Sea Communications do?” Well, we’re here to help innovative organizations stand out through strategic marketing and communications. Founded in 2004 by Gaby Adam, we bring over 30 years of experience to the table, having worked with well-known companies like Microsoft, Seagate, and Holland America Line, along with a variety of exciting startups in fields like technology, robotics, space exploration, sustainability, and travel. [ Read More ]
Brand Development
Celebrating the 20th Anniversary of By the Sea Communications
This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely. [ Read More ]
Maximize the ROI of Media Coverage
As you think about the allocation of your marketing budget, consider the immense ROI (return-on-investment) of a piece earned media coverage. I have been helping companies, including major global corporations, businesses headquartered abroad and countless U.S.-based companies of all sizes, earn great media coverage for more than 30 years. The ROI is tough to beat. [ Read More ]
SpaceX Wants Us to Become an Interplanetary Species
Over the weekend, I watched all five episodes of “Countdown: Inspiration4 Mission to Space” on Netflix. If you haven’t heard by now, it is a series on the recent SpaceX “Inspiration4” spaceflight which carried four non-astronaut civilians and no one else. I enjoyed the series mainly for the insights it gave me, however varnished, of SpaceX. It was also great to see 27-year-old women in high roles within the company including leading training of the civilians, mission communications with the capsule and quality control immediately prior to the flight. [ Read More ]
Hello Amsterdam
I recently returned from a 10-day trip to Amsterdam. What a lovely city! I mainly went there for work – to check out the design influences, understand their impressive city rebranding campaign, talk to a robotics company and a variety of other business-related pursuits. I saw Banksy and Icy & Sot at Moco, their modern art museum, and Fukase at Foam, their main photography museum. And I saw the big “I Amsterdam” sign (more on that later) in front of the famous Rijksmuseum. [ Read More ]
Engage Humanity
Engage humanity. That is the tagline I came up with and I still love it. It was for an Australian company called Whispir that is in the communications space. I was working with them on a massive brand development project last year and worked directly with Jeromy Wells, the creative, smart and kind CEO of the company. [ Read More ]