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Learn about Sustainability from These Tech Giants

September 1, 2020 By Gaby Adam

As we all try to muster through these difficult times in our nation and world, some of the things I am seeing related to environmental sustainability are giving me hope. I have been carefully watching three of the world’s largest technology companies, Apple, Microsoft and Amazon, as they make environmental sustainability commitments and continue to enhance their initiatives.  [ Read More ]

Filed Under: Environmental Sustainability Tagged With: Amazon, Apple, environmental sustainability, gaby adam, Kara Hurst, Lisa Jackson, Lucas Joppa, Microsoft, ourplanet365, sustainability, Tim Cook

Brief Report on the GeekWire Summit

October 11, 2019 By Gaby Adam

I recently attended the two-day GeekWire Summit in Seattle. It was well worth my time and great to hear what some of the biggest names in the Seattle tech industry had to say. For full coverage of the speeches, go to GeekWire. One thing that was said multiple times throughout the conference was to take risks and don’t be afraid to fail. Cheers to that! Below (and above) are some photos I took. There were many more speakers, but this will give you a feel for it.  [ Read More ]

Filed Under: Marketing Communications, Uncategorized Tagged With: Amazon, Expedia, gaby adam, GeekWire, Microsoft, the new york times

Reinventing Marketing: My Musings

August 12, 2019 By Gaby Adam

I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future.  [ Read More ]

Filed Under: Marketing Communications, Public Relations, Thoughts Tagged With: Amazon, Apple, Aveda, brand, content marketing, gaby adam, Google, Marketing, marketing communications, media relations, media relations strategy, Nike, public relations, Quartz, Rover.com, Subaru, Trip Advisor, Yelp

Seattle: A Passionate Place

February 17, 2016 By Gaby Adam

Seattle makes me proud. The people are top-notch, the scenery is breathtakingly spectacular and the businesses are stellar. Some of the most amazing, often world-changing, companies started here, including Microsoft Corporation, Boeing, Amazon, Expedia, Starbucks, Alaska Airlines and REI. I have used products and services from each of them, many times. Other impressive ones have, at some point, moved their headquarters here, such as Holland America Line.  And new businesses are following in their footsteps—companies that focus on space, robotics, exploration and virtual reality.  [ Read More ]

Filed Under: Thoughts Tagged With: Alaska Airlines, Amazon, Boeing, David Brooks, Expedia, Holland America Line, Microsoft, passion, REI, seattle, Starbucks

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