I could easily write a 20-page blog that discusses common mistakes when working with the media to generate media coverage for a company or product. There are so many potential pitfalls to avoid and each could be described in great detail with countless examples of things I have seen happen over the years. Consider this post just a few pointers in brief form. [ Read More ]
Microsoft
Old Work Stuff Can Be Quite Nostalgic
Old work stuff can be quite nostalgic. On a recent staycation, I went through a bunch of boxes of work stuff hidden in the basement. Here is some of what I found: Stacks and stacks of old-school media coverage books for products I led the PR on. There were thick ones for Microsoft Word, Microsoft Money, RealNetworks, Avenue A (which became aQuantive), InfoSpace and more. [ Read More ]
25 Memorable Moments in My Career
There are so many amusing and memorable moments in my career. It makes me smile to think of them. This is not a stuffy blog expounding on my “wins” although there are some in here. It’s an informal look back at some of the fun things I encountered throughout the years as well as some of the people who made a good impression on me. [ Read More ]
Brief Report on the GeekWire Summit
I recently attended the two-day GeekWire Summit in Seattle. It was well worth my time and great to hear what some of the biggest names in the Seattle tech industry had to say. For full coverage of the speeches, go to GeekWire. One thing that was said multiple times throughout the conference was to take risks and don’t be afraid to fail. Cheers to that! Below (and above) are some photos I took. There were many more speakers, but this will give you a feel for it. [ Read More ]