You might be wondering, “What exactly does By the Sea Communications do?” Well, we’re here to help innovative organizations stand out through strategic marketing and communications. Founded in 2004 by Gaby Adam, we bring over 30 years of experience to the table, having worked with well-known companies like Microsoft, Seagate, and Holland America Line, along with a variety of exciting startups in fields like technology, robotics, space exploration, sustainability, and travel. [ Read More ]
brand strategy
Celebrating the 20th Anniversary of By the Sea Communications
This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely. [ Read More ]
Reputation and Its Fragility
I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project. It was a great session, and something Bourla stated about company brands is worth repeating. [ Read More ]
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]