There is nothing like a presidential race to demonstrate the importance of a personal brand and the nuance of communications. As a PR expert in Seattle, it was easy to pick up on things in the Democratic debate last night that would help and/or hurt a candidate. [ Read More ]
Branding
Hello Amsterdam
I recently returned from a 10-day trip to Amsterdam. What a lovely city! I mainly went there for work – to check out the design influences, understand their impressive city rebranding campaign, talk to a robotics company and a variety of other business-related pursuits. I saw Banksy and Icy & Sot at Moco, their modern art museum, and Fukase at Foam, their main photography museum. And I saw the big “I Amsterdam” sign (more on that later) in front of the famous Rijksmuseum. [ Read More ]
Engage Humanity
Engage humanity. That is the tagline I came up with and I still love it. It was for an Australian company called Whispir that is in the communications space. I was working with them on a massive brand development project last year and worked directly with Jeromy Wells, the creative, smart and kind CEO of the company. [ Read More ]