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Dr. Anthony Fauci

Reputation and Its Fragility

December 2, 2020 By Gaby Adam

I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project.  It was a great session, and something Bourla stated about company brands is worth repeating.  [ Read More ]

Filed Under: Brand Development, Marketing Communications Tagged With: Albert Bourla, Andrew Ross Sorkin, Bill Gates, brand, brand strategy, Dealbook Summit, Dr. Anthony Fauci, gaby adam, Kevin Plank, marketing communications, Pfizer, Reputation, Senator Elizabeth Warren, the new york times

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