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My Fascination with the Space Industry

October 25, 2022 By Gaby Adam

I have a fascination with the space industry and want to work with more clients in that area. Over the last few years, I have been watching well-done Netflix documentaries about SpaceX missions and some entertaining fictional programs about going to Mars. I also read the enjoyable and accessible book, “The End of the Astronauts: Why Robots are the Future of Exploration,” by Donald Goldsmith and Martin Rees, which gave me a great overview of the amazing things happening in space exploration and where we are headed in the future.  [ Read More ]

Filed Under: Marketing Communications, News, Public Relations, Thoughts Tagged With: Artemis, pr agency, PR for robotics companies, PR for space companies, robotics, robotics PR, space, space industry, space PR, spacetech, SpaceWERX, SpaceX, US Space Force

SpaceX Wants Us to Become an Interplanetary Species

October 4, 2021 By Gaby Adam

Over the weekend, I watched all five episodes of “Countdown: Inspiration4 Mission to Space” on Netflix. If you haven’t heard by now, it is a series on the recent SpaceX “Inspiration4” spaceflight which carried four non-astronaut civilians and no one else. I enjoyed the series mainly for the insights it gave me, however varnished, of SpaceX. It was also great to see 27-year-old women in high roles within the company including leading training of the civilians, mission communications with the capsule and quality control immediately prior to the flight.  [ Read More ]

Filed Under: Brand Development, Marketing Communications, Thoughts Tagged With: Elon Musk, Inspiration4, Jeff Bezos, Marketing, Netflix, Richard Branson, space, SpaceX

Space and Sea, What is to Be?

February 3, 2016 By Gaby Adam

Many companies are evolving to explore space. What an exciting world we live in with endless possibilities! The lure of space is sexy and fun, glamorized by fabulous movies such as “The Martian.” Who can resist following all the news about rockets, satellite launchers and possible tourist trips into space? It is a frontier that entrepreneurial spirits are going after with gusto. And who can blame them? They are all pushing our  [ Read More ]

Filed Under: Thoughts Tagged With: oceans, space

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