As we all try to muster through these difficult times in our nation and world, some of the things I am seeing related to environmental sustainability are giving me hope. I have been carefully watching three of the world’s largest technology companies, Apple, Microsoft and Amazon, as they make environmental sustainability commitments and continue to enhance their initiatives. [ Read More ]
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]
New Company, OurPlanet365, Builds Environmental Sustainability Platforms
We recently announced a new company, OurPlanet365. For decades, By the Sea Communications founder and CEO Gaby Adam, has been passionate about protecting our vibrant planet. The purpose of OurPlanet365 is to help companies of all sizes define and build their environmental sustainability platform. [ Read More ]
Thinking About the Bigger Things in Life Amidst COVID-19
There is a side of me that thinks that COVID-19 is making people think about the bigger, more important things in life. This whole epidemic has been bizarre, scary and depressing. [ Read More ]
Calling All Smart People to Help the Environment
This blog is about environmental hope. We all need step up to the challenge of environmental sustainability and do our parts. While developing my new business, OurPlanet365, these last few months, I was reminded how the environmental space can be immensely intense, stressful and overwhelming. [ Read More ]
GeekWire Calls Gaby Adam a PR and Communications Leader
We were excited by this mention of our other business, OurPlanet365, by GeekWire, the preeminent media outlet for the technology industry in the Pacific Northwest. And we loved that they called By the Sea Communications CEO Gaby Adam a "PR and communications leader." [ Read More ]
10 Common Mistakes When Working with the Media
I could easily write a 20-page blog that discusses common mistakes when working with the media to generate media coverage for a company or product. There are so many potential pitfalls to avoid and each could be described in great detail with countless examples of things I have seen happen over the years. Consider this post just a few pointers in brief form. [ Read More ]
Celebrate Your Successes in 2019
We are almost at the close of 2019. Many would agree it has been an odd year in a variety of ways. Our country has felt unstable with its current leadership and that has created all kinds of bizarre undercurrents. I encourage you to look back on all of the positive things that happened in your life this year, all of your accomplishments in all facets of your life. [ Read More ]
Ocean Conferences in 2020
I have always loved oceans. They represent freedom, wild beauty, places beyond. They are also critical to humans in countless ways. As some of you know, I worked in ocean conservation for two years a few years back. It was eye-opening and I am grateful for all the people who shared their knowledge of the oceans with me. I also like technology and have worked in that industry for more than 25 years. So, of course, ocean technology companies have always been of interest, especially ones trying to help sustain our oceans. [ Read More ]
Elite All-Female Anti-Poaching Team in Africa
There is a team of elite all-female rangers in Zimbabwe who are protecting Africa’s ecosystems from poachers, specifically rhino and elephant poachers. They are badass to say the least. So far, these Akashinga rangers have arrested 150 poachers and not a single poacher has been killed. Strong, resilient, amazing women who are not only saving critical wildlife from death, they are demonstrating the immense value of empowering women. [ Read More ]