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Bill Gates

25 Memorable Moments in My Career

April 12, 2022 By Gaby Adam

There are so many amusing and memorable moments in my career. It makes me smile to think of them. This is not a stuffy blog expounding on my “wins” although there are some in here. It’s an informal look back at some of the fun things I encountered throughout the years as well as some of the people who made a good impression on me.  [ Read More ]

Filed Under: Marketing Communications, Public Relations, Thoughts Tagged With: Bill Gates, Blue Parks, communications, communications agency, gaby adam, Marketing, marketing agency, marketing communications, media relations, Melinda French, Microsoft, pr agency, public relations, Realnetworks

Reputation and Its Fragility

December 2, 2020 By Gaby Adam

I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project.  It was a great session, and something Bourla stated about company brands is worth repeating.  [ Read More ]

Filed Under: Brand Development, Marketing Communications Tagged With: Albert Bourla, Andrew Ross Sorkin, Bill Gates, brand, brand strategy, Dealbook Summit, Dr. Anthony Fauci, gaby adam, Kevin Plank, marketing communications, Pfizer, Reputation, Senator Elizabeth Warren, the new york times

PR Expert’s Take on the Democratic Debate

June 27, 2019 By Gaby Adam

There is nothing like a presidential race to demonstrate the importance of a personal brand and the nuance of communications. As a PR expert in Seattle, it was easy to pick up on things in the Democratic debate last night that would help and/or hurt a candidate.  [ Read More ]

Filed Under: Brand Development, Marketing Communications, Public Relations Tagged With: Bill Gates, brand, Branding, democratic debate, democratic debate 2019, gaby adam, Jeff Bezos, personal brand, PR expert, PR expert in Seattle, presidential debate, public relations

Are You Smarter than a Chimpanzee on Basic World Facts?

September 12, 2018 By Gaby Adam

I recently finished reading a great book called Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think written by the late Hans Rosling. I knew it would be good when Bill Gates called it one of his favorite books of 2018 and “one of the most important” he has ever read. It is all about our perceptions of the world, how wrong they are and why our instincts are so off. The book is also strangely uplifting.  [ Read More ]

Filed Under: Marketing Communications, Thoughts Tagged With: Bill Gates, books, business, Chimpanzees, Factfulness, gaby adam, Marketing, world affairs

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