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the new york times

Reputation and Its Fragility

December 2, 2020 By Gaby Adam

I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project.  It was a great session, and something Bourla stated about company brands is worth repeating.  [ Read More ]

Filed Under: Brand Development, Marketing Communications Tagged With: Albert Bourla, Andrew Ross Sorkin, Bill Gates, brand, brand strategy, Dealbook Summit, Dr. Anthony Fauci, gaby adam, Kevin Plank, marketing communications, Pfizer, Reputation, Senator Elizabeth Warren, the new york times

Brief Report on the GeekWire Summit

October 11, 2019 By Gaby Adam

I recently attended the two-day GeekWire Summit in Seattle. It was well worth my time and great to hear what some of the biggest names in the Seattle tech industry had to say. For full coverage of the speeches, go to GeekWire. One thing that was said multiple times throughout the conference was to take risks and don’t be afraid to fail. Cheers to that! Below (and above) are some photos I took. There were many more speakers, but this will give you a feel for it.  [ Read More ]

Filed Under: Marketing Communications, Uncategorized Tagged With: Amazon, Expedia, gaby adam, GeekWire, Microsoft, the new york times

My Take on the Lip-Syncing Police Videos

July 26, 2018 By Gaby Adam

The U.S. police videos with the men and women in uniform lip-syncing and dancing to famous songs, including this gem from the Seattle Police Department, are an awesome idea. Not only do they help the internal morale of these police stations, they help humanize the police in their communities. Suddenly, police forces across the nation are going from “one of them” to “one of us.”  [ Read More ]

Filed Under: Brand Development, Marketing Communications, Public Relations, Thoughts Tagged With: communications, gaby adam, Marketing, marketing communications, norfolk police department, public relations, seattle police department, the new york times, video campaigns, viral police videos

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